Our Story ...
Our purpose is to Create Joy for Life's every Moment with our unique handbag concept. Our bags not only provide you with bags of style, luxury & craftsmanship but uniquely enable you to customise your Sarah Haran bag so you can reflect your personal style or the occasion in seconds. Using our co-ordinated restyle accessories one bag enables endless looks.
Meet Sarah ...
After 22 years of being immersed in the world of technology as Chief Operating Officer of a cloud computing firm, Sarah had her lightbulb moment when she realised there wasn’t a luxury handbag available that could take her from day to night with ease, and was beautiful, versatile and functional.
So, Sarah took matters into her own hands and designed her own! Fast forward a few years, and Sarah took a leap of faith and left IT behind. Sarah's vision is that our unique & joyful concept will be embraced by women seeking to enjoy luxury, customisable handbags. Our designs will offer endless personalisation options and there will be a bag in every boardroom and bedroom!
Our Handbags
Like nothing you've ever seen before, our concept enables you to change the look of your bag in seconds to transform it into something completely different and unique to you.
Each of our bags is complemented by our signature eyelet which makes each Sarah Haran bag instantly recognisable.
The beauty and quality of our bags is outstanding, so you can be sure that it will last a life time. Thoughtful interiors and clever features ensure you carry the perfect bag.
Coupled with our unique personalisation concept you can wear our bags in a variety of ways to create endless looks with just 1 bag. Using our stylish accessories you can go from day to night with ease, simply by adding different restyle accessories to your bag to give it a whole new look.
The Evolution of our Handbags
The Dahlia 2-in-1 Tote was Sarah's first design, and to this day continues to be our bestseller. Sarah believes in testing all bag designs thoroughly to ensure customers carry not only a beautiful bag, but one that will make their day more organised.
This approach has meant that all our bags are tested by women for women and having started with one tote bag, our range now boasts styles that will bring versatile functionality for all activities and lifestyles.
Our Design Ethos
As an independent boutique brand, our ethos is to design sustainably in small quantities. All products are sampled and tested over a 3-6 month to ensure they will truly enhance daily life. We then produce in small batches that are thoroughly tested by us, our Ateliers and a select few customers before launch. We believe this approach enhances our production and helps safe guard the planet.
We work incredibly closely with our expert team in Turkey, who are also a family run business. When we started with them, they were a team of 5, but thanks to the support of our customers, they are now a team of 14 people giving us over 200 years of leather crafting skills to ensure the quality of our bags! That's why our handbags are backed up with a lifetime guarantee.
With your support we have grown!
Having taken a leap of faith and launched her brand in 2018, Sarah has now grown her team with likeminded staff who are as devoted as she is to creating joy for her customers through innovative products and exceptional customer service! Without the support of our customers we would not have been able to achieve what we have.
We are delighted to have 1,000's of customers who love our handbags and have shown their support with over 6000 5 Star reviews. We have managed to win the heart of celebrites like Anthea Turner, who was gifted a bag by a friend and now loves our bags so much that she has become a major supporter and brand ambassador. We have been fortunate to have received several impressive write ups from major national publications about our handbags including Anna Murphy Fashion Director of the Times!
You can read more about our celeb fans and press articles here.
In 2021 we were recognised as a Brand of Tomorrow by Walpole, the official sector body for UK luxury! We are extremely proud of this achievement.
In 2024 we were chosen from thousands of small businesses to join the Goldman Sachs Small Business Growth Programme under the Said Business School at Oxford University.
Our Bags of Joy Community
Our core values of Joy, Initiative & Ambition, Quality, Education and Community have seen us build a community of women who love our concept and want to share their passion with one another. Hugely supportive to each other our Facebook club is full of likeminded women who have bonded over their common love of handbags and well maybe wine as well!
Our Bags of Joy is filled with our lovely customers who post pictures of their bag and outfit styling daily.
It's a friendly and welcoming community and it's the perfect place to start building inspiration for your collection by viewing other members posts and engaging with likeminded women!